This was a rarity of a campaign; an art exhibition that brought togther renowned multi-discipline artists from the past 50 years which prompted the question, ‘Where does art end, and manufacturing begin?’.

It featured in Paris, Munich, London and several other cities as well as in an immersive visual exhibition for those who couldn’t attend in person. It featured work from new, innovative artists such as Stuart Semple and Jacky Tsai along with the work of world renowned artists such as Syd Mead and Andy Warhol. It was very successful both in terms of a marketing campaign gaining brand awareness and as a series of events.