This proposal was targeted towards ProRail, a governmental company part of the dutch railway infrastructure with a unique, in-depth heritage and strong sense of national pride. 

We created this unique and bespoke campaign which was conveyed through this illustration style, depicting the dutch landscape and city-scape moving from the old to the new. Everything displayed in the illustration was based upon insights about ProRail, from the countryside which their trains hurtle across to the city which displays buildings unique to ProRails heritage in the city of Utrecht.